Sydney E. Scott, PhD, conducts research on the psychology of consumer decisions, with a particular focus on moral judgment, naturalness and sustainability, and health decision-making. She investigates questions such as when and why consumers prefer natural products and how consumers try to improve and maintain their health. Her research has been published in distinguished journals like the Journal of Marketing Research, Journal of Consumer Research, Psychological Science, and Nature Human Behaviour. Additionally, her work has garnered attention from prominent media outlets such as The New York Times, The Guardian, and NPR.